From F1 Dreams to Automotive Aftermarket Guru

Bill chats with Jason Kennedy of Auto Interest, a leading high-performance driving (HPD) organization, about their unique approach to track days and driver education. Jason shares the story of Auto Interest's evolution, from a small group of Ford Taurus enthusiasts to a nationally recognized HPD with a cutting-edge technology platform. Learn about their focus on […]

Bill from Atomic Auto Sports welcomes back Michael Ribas of Exceed Transition Coaching for a powerful episode focused on goal setting and achieving peak performance in motorsports. Whether you're an autocrosser, time trial enthusiast, or road racer, Michael's insights will help you plan for your best season yet. Learn how to set SMART goals, prioritize […]

Luke Ryker from Track Heroes joins us to share his inspiring story of using high-performance driving to help veterans and first responders overcome PTSD. Discover the science behind this unique program, how it works, and the incredible impact it's having on the lives of those who've served. Learn about the different stages of the program, […]

Get the inside scoop on SEMA 2024! We hit the show floor and talked to top industry players: Hawk Performance, Hoosier Tire, NRG Innovations, and Design Engineering, Inc. (DEI). Learn about their latest products, tips for track success, and how their innovations can elevate your racing game. From brake pads to tires, seats to heat […]

Bill Snow welcomes Eric Baun, a sales rep and avid racer, to the Late to Grid podcast. Listen as Eric shares his motorsports journey from his first track day in a Volkswagen to his current passion for karting and endurance racing, including his surprising start in wheel-to-wheel racing, his experience managing multiple sclerosis, and his […]