In this episode ai sit down with Saevar Thordarson from Heritage Coffee in Solon Ohio to talk about why his company decided to sponsor a race team.
We talk about what he liked in the opportunity, how his involved has helped his business and its future growth plan, and how motorsports sponsorships differ from the other advertising pitches a business owner gets bombarded with.
Saevar and his team have gotten involved with the Rad Air Racing team and Saevar talks about the first few months of that relationship.
If you want to learn more about racing and motorsports sponsorships, check out my episode on sponsorships. Building A Racing Sponsorship Plan
Looking for track day tires? Bill can save you some money!
The new Continental ExtremeContact Force 200 is out and is the tire everyone is talking about. Head over to trackdaytire.com, add four ECF tires to your cart and enter code SnowVIP and that 4th tire ends up being free. How awesome is that? Great tires and saving money. Plus, if you are in the Akron or Cleveland Ohio area, have the Atomic Autosports team mount and balance them for you.
Check out our sponsors:
LMS-EFI Website, Facebook, Instagram
Atomic Autosports Website, Facebook, Instagram
ETC Coaching Michael Ribas on LinkedIn, ETC Website, ETC Instagram
Send us Fan Mail What does it take to build a career in motorsports while staying connected to grassroots racing? In this episode of the Late To Grid Podcast, we sit down with Mitch Bloom from Öhlins to talk about his journey through autocross, track days, SCCA events, suspension development, and the motorsports industry. Mitch […]
Send us Fan Mail What happens when an E21 BMW changes the course of your life? John Butler joins Late To Grid to share his journey from discovering cars as a kid to autocross, endurance racing, track days, time attack, and a career in the motorsports industry. We talk about getting started in racing, the […]
Send us Fan Mail Back on Late to Grid! Bill recaps a challenging racing season with the RX-7, including Mid-Ohio, Nelson Ledges, suspension upgrades, a transmission failure, and the lessons learned along the way. Then, Bill shares five practical tips for getting better results from a performance shop, from finding the right shop and sourcing […]
Send us Fan Mail Back on Late to Grid! Bill recaps a challenging racing season with the RX-7, including Mid-Ohio, Nelson Ledges, suspension upgrades, a transmission failure, and the lessons learned along the way. Then, Bill shares five practical tips for getting better results from a performance shop, from finding the right shop and sourcing […]
Send us Fan Mail What does it take to go from watching the Daytona 500 as a kid to driving your own BMW on track and becoming deeply involved in the motorsports community? In this episode of Late To Grid, we sit down with Rory Gamble to discuss his motorsports journey, which began with one […]
