AWR Racing: Family business, engine & transmission mounts, and the motorsports community

Bill chats with Jason Kennedy of Auto Interest, a leading high-performance driving (HPD) organization, about their unique approach to track days and driver education. Jason shares the story of Auto Interest's evolution, from a small group of Ford Taurus enthusiasts to a nationally recognized HPD with a cutting-edge technology platform. Learn about their focus on […]

Bill from Atomic Auto Sports welcomes back Michael Ribas of Exceed Transition Coaching for a powerful episode focused on goal setting and achieving peak performance in motorsports. Whether you're an autocrosser, time trial enthusiast, or road racer, Michael's insights will help you plan for your best season yet. Learn how to set SMART goals, prioritize […]

Join Bill from Atomic Auto Sports as he chats with Andrew Markel, Technical Director of Content for Babcock's Media and a lifelong motorsports enthusiast. Andrew shares his incredible journey, from witnessing Formula 1 in Detroit as a child to his current work creating automotive content and his ongoing passion for grassroots racing. Hear about his […]

Luke Ryker from Track Heroes joins us to share his inspiring story of using high-performance driving to help veterans and first responders overcome PTSD. Discover the science behind this unique program, how it works, and the incredible impact it's having on the lives of those who've served. Learn about the different stages of the program, […]

Get the inside scoop on SEMA 2024! We hit the show floor and talked to top industry players: Hawk Performance, Hoosier Tire, NRG Innovations, and Design Engineering, Inc. (DEI). Learn about their latest products, tips for track success, and how their innovations can elevate your racing game. From brake pads to tires, seats to heat […]