Bill Snow talks with Chris Ludwig of LMS EFI about harnessing data to improve racing performance. Chris shares practical tips on using data effectively at various skill levels, from basic lap time analysis to in-depth brake and throttle assessments. Learn how data can help you become a faster, more consistent driver. Plus, Chris shares a funny anecdote about the importance of pre-race bathroom breaks!
Tired of funding your own racing? Learn how to secure sponsorships with Atomic Sponsorships. Join the waitlist and be the first to get the discounted sponsorship program. This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race. Visit AtomicSponsorships.com to join the waitlist.
If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team. From custom track alignments and corner balancing to fabrication work and everything in between – Atomic Autosports gets your car ready for the track. Visit Atomic Autosports.com to learn more.
From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track. Whether you are an autocrossers, time trial, road racer, or track day junkie – the team at Atomic Autosports can tailor their services to your budget and your needs. Visit AtomicAutosports.com to learn more.
Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.
Think you know sponsorships? Think again. In this episode, Bill Snow welcomes JP Moery to the Atomic Auto Sports Studio to peel back the curtain on high-level motorsports partnerships. From his roots in the Washington D.C. business community to managing sponsorships at the IndyCar level with A.J. Foyt Racing, JP shares why true "activation" is […]
In this episode of the Late to Grid podcast, Bill Snow takes us inside the 2025 Performance Racing Industry (PRI) show in Indianapolis. Covering over 1,000,000 square feet of exhibitor space, Bill explains why this is his favorite industry event and how grassroots racers can benefit from attending. He breaks down the importance of arriving […]
In this episode of Late To Grid, Bill sits down with Jay Chapman of Goodyear Racing to unpack a motorsports career built from karting roots, NASCAR weekends, Grand-Am adventures, MX-5 Cup development, and now supporting racers across vintage and grassroots programs. Jay shares stories of growing up in a karting family, wrenching and volunteering his […]
On this episode of the Late To Grid Podcast, Bill sits down with Brock Yates Jr. — the man carrying on the legacy behind the legendary One Lap of America. If you know the Yates name, you know the stories run deep. And if you don’t know Brock yet… you will by the end of […]
In this episode of the Late to Grid podcast, we sit down with Jon Miller—autocrosser, rally racer, and performance cooling expert from Mishimoto. Jon shares his deep-rooted motorsports journey, which began with his grandparents racing SCCA rallies in the ’50s and ’60s, and an early secret lesson in driving a manual transmission Ford SHO. Jon […]
