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Send a text What happens when a former educator and industry veteran looks at the fragmented world of motorsports networking and decides to build a bridge? You get something bigger than an app.You get a connection. In this episode of the Late to Grid Podcast, we dive into the launch of RACERSHIP with founder Heidi […]
Send a text How does a random envelope in the mail or a Foxbody Mustang graduation present lead to running a massive five-state racing program? Bill Snow sits down with Jay Andrew and Glenn Robinson from NASA Great Lakes to discuss the "ladder of success" in motorsports. In this episode, we dive deep into the […]
In racing, problems are inevitable—but they happen much more often when you don't have a plan. Bill Snow sits down with Thomas Gaydos, a polymer engineering student at the University of Akron and a rising talent in SCCA club racing, to discuss his unique entry into motorsports. From burning through a DVD of the movie […]
Think the racing season ends when the checkered flag flies? Think again. Bill Snow returns to the Atomic Autosports studio to explain why he calls the winter months the “Growth Season”. In this episode, Bill breaks down seven actionable strategies to ensure you hit the ground running for 2026. From deep-diving into your RaceKeeper video […]
Think you know sponsorships? Think again. In this episode, Bill Snow welcomes JP Moery to the Atomic Auto Sports Studio to peel back the curtain on high-level motorsports partnerships. From his roots in the Washington D.C. business community to managing sponsorships at the IndyCar level with A.J. Foyt Racing, JP shares why true “activation” is […]
