In this episode ai sit down with Saevar Thordarson from Heritage Coffee in Solon Ohio to talk about why his company decided to sponsor a race team.
We talk about what he liked in the opportunity, how his involved has helped his business and its future growth plan, and how motorsports sponsorships differ from the other advertising pitches a business owner gets bombarded with.
Saevar and his team have gotten involved with the Rad Air Racing team and Saevar talks about the first few months of that relationship.
If you want to learn more about racing and motorsports sponsorships, check out my episode on sponsorships. Building A Racing Sponsorship Plan
Looking for track day tires? Bill can save you some money!
The new Continental ExtremeContact Force 200 is out and is the tire everyone is talking about. Head over to trackdaytire.com, add four ECF tires to your cart and enter code SnowVIP and that 4th tire ends up being free. How awesome is that? Great tires and saving money. Plus, if you are in the Akron or Cleveland Ohio area, have the Atomic Autosports team mount and balance them for you.
Check out our sponsors:
LMS-EFI Website, Facebook, Instagram
Atomic Autosports Website, Facebook, Instagram
ETC Coaching Michael Ribas on LinkedIn, ETC Website, ETC Instagram
Think the racing season ends when the checkered flag flies? Think again. Bill Snow returns to the Atomic Autosports studio to explain why he calls the winter months the “Growth Season”. In this episode, Bill breaks down seven actionable strategies to ensure you hit the ground running for 2026. From deep-diving into your RaceKeeper video […]
Think you know sponsorships? Think again. In this episode, Bill Snow welcomes JP Moery to the Atomic Auto Sports Studio to peel back the curtain on high-level motorsports partnerships. From his roots in the Washington D.C. business community to managing sponsorships at the IndyCar level with A.J. Foyt Racing, JP shares why true “activation” is […]
In this episode of the Late to Grid podcast, Bill Snow takes us inside the 2025 Performance Racing Industry (PRI) show in Indianapolis. Covering over 1,000,000 square feet of exhibitor space, Bill explains why this is his favorite industry event and how grassroots racers can benefit from attending. He breaks down the importance of arriving […]
In this episode of Late To Grid, Bill sits down with Jay Chapman of Goodyear Racing to unpack a motorsports career built from karting roots, NASCAR weekends, Grand-Am adventures, MX-5 Cup development, and now supporting racers across vintage and grassroots programs. Jay shares stories of growing up in a karting family, wrenching and volunteering his […]
On this episode of the Late To Grid Podcast, Bill sits down with Brock Yates Jr. — the man carrying on the legacy behind the legendary One Lap of America. If you know the Yates name, you know the stories run deep. And if you don’t know Brock yet… you will by the end of […]
