In this episode of the Late to Grid podcast, Bill Snow takes us inside the 2025 Performance Racing Industry (PRI) show in Indianapolis. Covering over 1,000,000 square feet of exhibitor space, Bill explains why this is his favorite industry event and how grassroots racers can benefit from attending. He breaks down the importance of arriving with a clear “game plan” to navigate thousands of exhibitors and maximize business growth.
The episode covers key highlights from the show floor, including the use of Artificial Intelligence to analyze driver data, the legendary opening breakfast featuring Mario Andretti, and a behind-the-scenes look at how Atomic Autosport uses the show to solve complex technical and e-commerce challenges. Whether you are a business owner or a hobbyist, Bill explains why a PRI membership is a vital investment in the future of the racing industry.
The season might be over, but the work is just beginning. Don’t let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there’s only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals.
It’s getting to be the cool time of year and you’re ready for hot deals to update your car for next season. Now through December 31st, 2025, if you go Mishimoto.com and put in “grid15” you’ll get 15% off the entire catalog. The only exception we do have a blackout date during Black Friday through Cyber Monday, but through the remainder of the year, 15% off!
Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection.
Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.
Send us Fan Mail What happens when your favorite race track suddenly disappears? In this episode of the Late to Grid Podcast, we sit down with Christian Robinson from SEMA and PRI’s Government Affairs team to break down one of the most important issues in motorsports today: Right to Race legislation. If you’re involved in […]
Send us Fan Mail What does it take to build a real motorsports journey? In this episode of Late to Grid, we sit down with Eric Kaul to talk about the road from accountant to a well-known name in the paddock, and why networking at the race track can be just as important as speed […]
Send us Fan Mail What happens when a 10-second drag racer and a 15-year fire service veteran takes over a 50-year motorsports legacy and decides to modernize the hustle? You get something bigger than a shop. You get a standard of excellence. In this episode of the Late to Grid Podcast, we dive into the […]
Send a text What happens when a global social media manager for one of the world’s most iconic tire brands decides to spend his weekends chasing podiums in a mud-filled Copart Mustang? You get something bigger than a hobby. You get a masterclass in technical curiosity and community. In this episode of the Late to […]
Send a text What happens when a former educator and industry veteran looks at the fragmented world of motorsports networking and decides to build a bridge? You get something bigger than an app.You get a connection. In this episode of the Late to Grid Podcast, we dive into the launch of RACERSHIP with founder Heidi […]
