In this episode of the Late to Grid podcast, Bill Snow takes us inside the 2025 Performance Racing Industry (PRI) show in Indianapolis. Covering over 1,000,000 square feet of exhibitor space, Bill explains why this is his favorite industry event and how grassroots racers can benefit from attending. He breaks down the importance of arriving with a clear "game plan" to navigate thousands of exhibitors and maximize business growth.
The episode covers key highlights from the show floor, including the use of Artificial Intelligence to analyze driver data, the legendary opening breakfast featuring Mario Andretti, and a behind-the-scenes look at how Atomic Autosport uses the show to solve complex technical and e-commerce challenges. Whether you are a business owner or a hobbyist, Bill explains why a PRI membership is a vital investment in the future of the racing industry.
The season might be over, but the work is just beginning. Don’t let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there’s only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals.
It’s getting to be the cool time of year and you’re ready for hot deals to update your car for next season. Now through December 31st, 2025, if you go Mishimoto.com and put in “grid15” you’ll get 15% off the entire catalog. The only exception we do have a blackout date during Black Friday through Cyber Monday, but through the remainder of the year, 15% off!
Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection.
Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.
Bill Snow interviews Ryan Hall, a professional driver and coach, offering valuable insights for racers of all levels. Ryan shares his experiences in IRL and Champ Car, his coaching methods, and the importance of consistent seat time. He also emphasizes the negative consequences of being late to grid and provides actionable tips for maximizing track […]
Bill chats with Jason Kennedy of Auto Interest, a leading high-performance driving (HPD) organization, about their unique approach to track days and driver education. Jason shares the story of Auto Interest's evolution, from a small group of Ford Taurus enthusiasts to a nationally recognized HPD with a cutting-edge technology platform. Learn about their focus on […]
Bill from Atomic Auto Sports welcomes back Michael Ribas of Exceed Transition Coaching for a powerful episode focused on goal setting and achieving peak performance in motorsports. Whether you're an autocrosser, time trial enthusiast, or road racer, Michael's insights will help you plan for your best season yet. Learn how to set SMART goals, prioritize […]
Join Bill from Atomic Auto Sports as he chats with Andrew Markel, Technical Director of Content for Babcock’s Media and a lifelong motorsports enthusiast. Andrew shares his incredible journey, from witnessing Formula 1 in Detroit as a child to his current work creating automotive content and his ongoing passion for grassroots racing. Hear about his […]
Luke Ryker from Track Heroes joins us to share his inspiring story of using high-performance driving to help veterans and first responders overcome PTSD. Discover the science behind this unique program, how it works, and the incredible impact it's having on the lives of those who've served. Learn about the different stages of the program, […]
