In this episode of the Late to Grid podcast, Bill Snow takes us inside the 2025 Performance Racing Industry (PRI) show in Indianapolis. Covering over 1,000,000 square feet of exhibitor space, Bill explains why this is his favorite industry event and how grassroots racers can benefit from attending. He breaks down the importance of arriving with a clear "game plan" to navigate thousands of exhibitors and maximize business growth.
The episode covers key highlights from the show floor, including the use of Artificial Intelligence to analyze driver data, the legendary opening breakfast featuring Mario Andretti, and a behind-the-scenes look at how Atomic Autosport uses the show to solve complex technical and e-commerce challenges. Whether you are a business owner or a hobbyist, Bill explains why a PRI membership is a vital investment in the future of the racing industry.
The season might be over, but the work is just beginning. Don’t let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there’s only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals.
It’s getting to be the cool time of year and you’re ready for hot deals to update your car for next season. Now through December 31st, 2025, if you go Mishimoto.com and put in “grid15” you’ll get 15% off the entire catalog. The only exception we do have a blackout date during Black Friday through Cyber Monday, but through the remainder of the year, 15% off!
Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection.
Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.
This week on Late to Grid, Bill sits down with Nisa Borghi to talk about her path into motorsports—from giving her VW GTI a personality on Instagram, to celebrating 100K miles at her first autocross, to taking on the challenge of a rear-wheel-drive Miata. Nisa shares what it was like stepping into the SCCA community, […]
This week on Late to Grid, we sit down with Jon Krolewicz to dive into his incredible motorsports journey. He shares how a third-grade book report on the Indy 500 sparked a lifelong passion , and how a chance meeting with a pro driver his own size transformed his dream into a plan. Jon offers […]
In this episode of Late to Grid, we sit down with Mike—driver, mentor, and seasoned wrench turner—to explore how seat time, smart preparation, and family support all come together to shape a successful race weekend. Mike shares how his years on track and in the garage have sharpened his approach to racing, teaching him what […]
In this episode of Late to Grid, we sit down with Jack Butler—a rising star in grassroots motorsports. What started with video games and weekend karting sessions has transformed into real-world racing experience in Champ Car, open-wheel training at the Lucas Oil School of Racing, and competing in 14-hour endurance events at Daytona. Did we […]
In this episode of Late to Grid, we sit down with Dexter Shreeve, who shares the story of finally chasing down his motorsports dream—starting with a Track Night in America event…in his daily driver Toyota Camry. Dexter walks us through the nerves, the excitement, and the learning curve of getting on track for the first […]
