In this episode of the Late to Grid podcast, Bill Snow takes us inside the 2025 Performance Racing Industry (PRI) show in Indianapolis. Covering over 1,000,000 square feet of exhibitor space, Bill explains why this is his favorite industry event and how grassroots racers can benefit from attending. He breaks down the importance of arriving with a clear “game plan” to navigate thousands of exhibitors and maximize business growth.
The episode covers key highlights from the show floor, including the use of Artificial Intelligence to analyze driver data, the legendary opening breakfast featuring Mario Andretti, and a behind-the-scenes look at how Atomic Autosport uses the show to solve complex technical and e-commerce challenges. Whether you are a business owner or a hobbyist, Bill explains why a PRI membership is a vital investment in the future of the racing industry.
The season might be over, but the work is just beginning. Don’t let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there’s only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals.
It’s getting to be the cool time of year and you’re ready for hot deals to update your car for next season. Now through December 31st, 2025, if you go Mishimoto.com and put in “grid15” you’ll get 15% off the entire catalog. The only exception we do have a blackout date during Black Friday through Cyber Monday, but through the remainder of the year, 15% off!
Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection.
Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.
Send a text What happens when a former educator and industry veteran looks at the fragmented world of motorsports networking and decides to build a bridge? You get something bigger than an app.You get a connection. In this episode of the Late to Grid Podcast, we dive into the launch of RACERSHIP with founder Heidi […]
Send a text How does a random envelope in the mail or a Foxbody Mustang graduation present lead to running a massive five-state racing program? Bill Snow sits down with Jay Andrew and Glenn Robinson from NASA Great Lakes to discuss the "ladder of success" in motorsports. In this episode, we dive deep into the […]
In racing, problems are inevitable—but they happen much more often when you don't have a plan. Bill Snow sits down with Thomas Gaydos, a polymer engineering student at the University of Akron and a rising talent in SCCA club racing, to discuss his unique entry into motorsports. From burning through a DVD of the movie […]
Think the racing season ends when the checkered flag flies? Think again. Bill Snow returns to the Atomic Autosports studio to explain why he calls the winter months the “Growth Season”. In this episode, Bill breaks down seven actionable strategies to ensure you hit the ground running for 2026. From deep-diving into your RaceKeeper video […]
Think you know sponsorships? Think again. In this episode, Bill Snow welcomes JP Moery to the Atomic Auto Sports Studio to peel back the curtain on high-level motorsports partnerships. From his roots in the Washington D.C. business community to managing sponsorships at the IndyCar level with A.J. Foyt Racing, JP shares why true “activation” is […]
