Think you know sponsorships? Think again. In this episode, Bill Snow welcomes JP Moery to the Atomic Auto Sports Studio to peel back the curtain on high-level motorsports partnerships. From his roots in the Washington D.C. business community to managing sponsorships at the IndyCar level with A.J. Foyt Racing, JP shares why true "activation" is about more than just slapping a decal on a quarter panel.
JP explains how to shift your mindset from "asking for money" to "solving business problems," the power of viral moments (like Santino Ferrucci’s legendary podium beer chug), and why your closest circle of influence is your best prospecting ground. Whether you are a grassroots racer or aiming for the pros, this episode is a masterclass in business development, professional networking, and maintaining the positive mindset needed to stay on the gas.
The season might be over, but the work is just beginning. Don’t let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there’s only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals.
Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com
Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection.
Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.
In this episode of the Late to Grid podcast, Bill Snow takes us inside the 2025 Performance Racing Industry (PRI) show in Indianapolis. Covering over 1,000,000 square feet of exhibitor space, Bill explains why this is his favorite industry event and how grassroots racers can benefit from attending. He breaks down the importance of arriving […]
In this episode of Late To Grid, Bill sits down with Jay Chapman of Goodyear Racing to unpack a motorsports career built from karting roots, NASCAR weekends, Grand-Am adventures, MX-5 Cup development, and now supporting racers across vintage and grassroots programs. Jay shares stories of growing up in a karting family, wrenching and volunteering his […]
On this episode of the Late To Grid Podcast, Bill sits down with Brock Yates Jr. — the man carrying on the legacy behind the legendary One Lap of America. If you know the Yates name, you know the stories run deep. And if you don’t know Brock yet… you will by the end of […]
In this episode of the Late to Grid podcast, we sit down with Jon Miller—autocrosser, rally racer, and performance cooling expert from Mishimoto. Jon shares his deep-rooted motorsports journey, which began with his grandparents racing SCCA rallies in the ’50s and ’60s, and an early secret lesson in driving a manual transmission Ford SHO. Jon […]
In this episode of Late to Grid, we talk to Nigel Boyce, a mechanic who went from zero wheel-to-wheel experience straight into a 24-hour endurance race! Nigel shares his unique path, starting with a lifelong love for cars, graduating to autocross and time trials in his Honda Civic Si, and finally finding his track car […]
