Think you know sponsorships? Think again. In this episode, Bill Snow welcomes JP Moery to the Atomic Auto Sports Studio to peel back the curtain on high-level motorsports partnerships. From his roots in the Washington D.C. business community to managing sponsorships at the IndyCar level with A.J. Foyt Racing, JP shares why true "activation" is about more than just slapping a decal on a quarter panel.
JP explains how to shift your mindset from "asking for money" to "solving business problems," the power of viral moments (like Santino Ferrucci’s legendary podium beer chug), and why your closest circle of influence is your best prospecting ground. Whether you are a grassroots racer or aiming for the pros, this episode is a masterclass in business development, professional networking, and maintaining the positive mindset needed to stay on the gas.
The season might be over, but the work is just beginning. Don’t let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there’s only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals.
Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com
Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection.
Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.
This week on Late to Grid, Bill sits down with Nisa Borghi to talk about her path into motorsports—from giving her VW GTI a personality on Instagram, to celebrating 100K miles at her first autocross, to taking on the challenge of a rear-wheel-drive Miata. Nisa shares what it was like stepping into the SCCA community, […]
This week on Late to Grid, we sit down with Jon Krolewicz to dive into his incredible motorsports journey. He shares how a third-grade book report on the Indy 500 sparked a lifelong passion , and how a chance meeting with a pro driver his own size transformed his dream into a plan. Jon offers […]
In this episode of Late to Grid, we sit down with Mike—driver, mentor, and seasoned wrench turner—to explore how seat time, smart preparation, and family support all come together to shape a successful race weekend. Mike shares how his years on track and in the garage have sharpened his approach to racing, teaching him what […]
In this episode of Late to Grid, we sit down with Jack Butler—a rising star in grassroots motorsports. What started with video games and weekend karting sessions has transformed into real-world racing experience in Champ Car, open-wheel training at the Lucas Oil School of Racing, and competing in 14-hour endurance events at Daytona. Did we […]
In this episode of Late to Grid, we sit down with Dexter Shreeve, who shares the story of finally chasing down his motorsports dream—starting with a Track Night in America event…in his daily driver Toyota Camry. Dexter walks us through the nerves, the excitement, and the learning curve of getting on track for the first […]
